Smartbox Iconography 2015

Smartbox are gift box for a mass audience. They asked me to do a series of 40 images to illustrate their offer in correlation with a new brand strategy. Spontaneity and life were the leitmotiv of this command. Images appears in packshot, website, leaflet, billboard and even on the french channel M6 in opening of a show "France's got talent". Collaboration with the agency : Because of Him / Model : Marie-Astrid Jamois, Jérémie Loiseau, Julien Troadec, Ludivine Raffin, Evelyne Bonneau, Mathieu Moerlen, Jessica Namyas, Nathalie Trégouët. Stylist : Justine Allain & Aliz& Pitel